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Investments
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Spotify
Bonbon
How Reward-Fueled Registrations Bring Addressable Traffic To Midsize Publishers
The Trade Desk’s OpenPass Adds Rewards As It Pursues Wider Adoption
Retina AI
Retina AI Secures Additional $8 Million for Ecommerce Analysis
Retina AI Brings Customer Lifetime Value Analytics To Google Ads
Snap
Snapchat launches self-serve ad manager
Snapchat Is Making App Install Ads More Targeted With Deep Links
Snapchat will power Stories & ads in other apps
Millennial media/aol/Verizon
AOL Buys Millennial Media In $238M Deal To Expand In Mobile Ads
AOL Unveils ONE by AOL, an Advertising Platform
Oath unifies ad tech under new brand, adds advanced features to drive growth
Burstly/Apple
Burstly Raises $5.5M For In-App Ad Management; Launches Mobile Offer Mediation
Burstly Debuts Its Testing-To-Revenue Restructure, Opens SkyRocket Monetization To All
TestFlight Owner Burstly Acquired By Apple
